Friday Evening
Meet women currently serving in public office. Speak personally with your own representative, or someone who holds an office in which you are interested. |
| 5:30 p. m. | Registration opens |
| 6:30 | Reception begins (Heavy hors devours; Cash bar)
Speaker: Eileen Padberg - "Iraqi Women's Initiatives"
Sponsored by the Women's Foundation of California |
| 8:30 | Reception ends |
Saturday
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| 8:00 a. m. | Registration opens. Light breakfast buffet available. |
| 8:45 | Opening remarks
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| 9:00 - 10:30 | Panel discussion with questions from the audience |
| 10:30 - 11:00 | Break and opportunity to speak with panelists and partners |
| 11:00 - 12:00 | First break-out session |
| 12:15 - 1:45 | Lunch and speaker |
| 2:00 - 3:00 | Second break-out session |
| 3:00 - 3:15 | Break |
| 3:15 - 4:15 | Third break-out session |
| 4:30 | End |
BREAK-OUT SESSIONS
The following topics will be offered for the break-out sessions:
1. Making the Decision to Run
- Questions to ask
- Testing the waters
- Getting ready to run
- What groundwork have you already done?
- Balancing your life with politics
2. Research
- District research (area and demographics)
- Research timing (before you decide and after filing to run)
- Voter research
- Opposition research
- Candidate research (yourself)
- Analysis
3. Strategy, Message, Image, Communications
- What is strategy?
- Strengths and weaknesses of your strategy and yourself as a candidate
- Theme of your campaign
- Targeting your audience
- Putting a positive spin on bad press
4. Developing and Executing a Campaign Plan
- What the plan includes
- Evaluating the plan
- People to help you
- What to do when things go wrong
5. Budget and Fundraising
- Your own financial commitment
- Selecting a treasurer
- Identifying potential donors
- Ways to raise money
6. How to get Started With Appointments
- Laying groundwork to become a viable candidate
- What's involved in serving on a commission?
- How do you get appointed?
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